White Hat & Black Hat Tactics or Spammdexing
White Hat SEO
An SEO tactic is considered as White Hat if it has the following features:
It conforms to the search engine's guidelines.
It does not involve in any deception.
It ensures that the content a search engine indexes, and
subsequently ranks, is the same content a user will see.
It ensures that a web page content should have been created for
the users and not just for the search engines.
It ensures good quality of the web pages.
It ensures availability of useful content on the web pages.
Always follow a White Hat SEO tactic and do not try to fool your site
visitors. Be honest and you will definitely get something more.
Black Hat or Spamdexing
An SEO tactic, is considered as Black Hat or Spamdexing if it has the
Attempting ranking improvements that are disapproved by the
search engines and/or involve deception.
Redirecting users from a page that is built for search engines to
one that is more human friendly.
Redirecting users to a page that was different from the page the
search engine ranked.
Serving one version of a page to search engine spiders/bots and
another version to human visitors. This is calledCloaking SEO
Using hidden or invisible text or with the page background color,
using a tiny font size or hiding them within the HTML code such
as "no frame" sections.
Repeating keywords in the metatags, and using keywords that
are unrelated to the website content. This is calledmetatag
Calculated placement of keywords within a page to raise the
keyword count, variety, and density of the page. This is
Creating low-quality web pages that contain very little content
but are instead stuffed with very similar keywords and phrases.
These pages are calledDoorway or Gateway Pages.
Mirror websites by hosting multiple websites – all with
conceptually similar content but using different URLs.
Creating a rogue copy of a popular website which shows contents
similar to the original to a web crawler, but redirects web surfers
to unrelated or malicious websites. This is calledpage
Always stay away from any of the above Black Hat tactics to improve the
rank of your site. Search engines are smart enough to identify all the above
properties of your site and ultimately you are not going to get anything.