what is seo and how it works

SEO – What is SEO and how it works?

In this particular what is seo and how it works topic you will be able to understand

  1. what is seo and how it works.
  2. How search engine works, what is search engine rank,
  3. What is on- page and off-page SEO,
  4. SEO tactics and methods which include white hat and black hat,
  5. Finally what is SEO copy writing?

SEO stands for Search Engine Optimisation which is all about optimising a website for search engines. It is a technique for:

 Designing and developing a website to rank well in search engine results.

what is seo and how it works

Learn what is search engine optimisation through image

 Improving the volume and quality of traffic to a website from search engines.

 Marketing by understanding how search algorithms work, and what human visitors might search.

SEO is a subset of search engine marketing.

SEO is also referred as SEO copy righting, because most of the techniques that are used to promote sites in search engines, deal with text.

If you plan to do some basic SEARCH ENGINE OPTIMISATION, it is essential that you understand how search engines work.
How Search Engine Works?

SEO Copy writing is the technique of writing view able text on a web page in such a way that it reads well for the surfer, and also targets specific search terms. Its purpose is to rank highly in the search engines for the targeted search terms.

Along with view able text, SEO copy writing usually optimises other on-page elements for the targeted search terms. These include the

  1. Title,
  2. Description,
  3. Keywords tags,
  4. Headings, and
  5. Alternative text.

The idea behind SEO copy writing is that search engines want genuine content pages and not additional pages often called “doorway pages” that are created for the sole purpose of achieving high rankings.

What is Search Engine Rank?
When you search any keyword using a search engine, it displays thousands of results found in its database. A page ranking is measured by the position of web pages displayed in the search engine results.

If a search engine is putting your web page on the first position, then your web page rank will be number 1 and it will be assumed as the page with the highest rank.

SEO is the process of designing and developing a website to attain a high rank in search engine results.

What is On-Page and Off-page SEO?
Conceptually, there are two ways of optimization:

 On-Page SEO – It includes providing good content, good keywords selection, putting keywords on correct places, giving
appropriate title to every page, etc.

Off-Page SEO

It includes link building, increasing link popularity by submitting open directories, search engines, link exchange, etc.


Search engine optimisation techniques are classified into two broad categories:


Techniques that search engines recommend as part of a good design.


Techniques that search engines do not approve and attempt to minimise the effect of techniques which is known as spamdexing. Read more

To understand more about what is seo and how it works click here where you can clearly learn How Search Engine Works

This article what is seo and how it works is useful for the people who want build career in the field of Digital marketing, search engine optimisation,social media optimisation,for the business owners to promote their services and reach the targeted audience.




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