Digital marketing

SEO – What is SEO and how it works?

In this particular what is seo and how it works topic you will be able to understand

  1. what is seo and how it works.
  2. How search engine works, what is search engine rank,
  3. What is on- page and off-page SEO,
  4. SEO tactics and methods which include white hat and black hat,
  5. Finally what is SEO copy writing?

SEO stands for Search Engine Optimisation which is all about optimising a website for search engines. It is a technique for:

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what is seo and how it works

If you plan to do some basic SEARCH ENGINE OPTIMISATION, it is essential that you understand how search engines work.
How Search Engine Works?

What is SEARCH ENGINE OPTIMISATION Copy writing?
SEO Copy writing is the technique of writing view able text on a web page in such a way that it reads well for the surfer, and also targets specific search terms. Its purpose is to rank highly in the search engines for the targeted search terms.

Along with view able text, SEO copy writing usually optimises other on-page elements for the targeted search terms. These include the

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What is Search Engine Rank?
When you search any keyword using a search engine, it displays thousands of results found in its database. A page ranking is measured by the position of web pages displayed in the search engine results.

What is On-Page and Off-page SEO?
Conceptually, there are two ways of optimisation:

Off-Page SEO

SEARCH ENGINE OPTIMISATION Tactics & Methods-

White Hat SEARCH ENGINE OPTIMISATION –

Black Hat SEARCH ENGINE OPTIMISATION

 

HOW SEARCH ENGINE WORKS

 

Search engines perform several activities in order to deliver search results.
 Crawling – Process of fetching all the web pages linked to a website. This task is performed by a software, called a crawler or a spider (or Google bot, in case of Google).
 Indexing – Process of creating index for all the fetched web pages and keeping them into a giant database from where it can later be retrieved. Essentially, the process of indexing is

Identifying the words and expressions that best describe the page and assigning the page to particular keywords.

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